These days, it’s important to have a strong online presence, coupled with a great brand that is presented uniformly across all mediums. Digital marketing is an essential part of this for companies who want to utilise the power of the internet in order to boost business.
Taking a look at last year’s figures, let’s see what AdAge discovered when looking at the statistics:
- 77% of people interact with brands on Facebook by looking at posts and updates
- 17% share news and experiences with others about the brand
- 13% post updates about brands they have connected with
- 56% said they would recommend a brand after becoming a fan on Facebook
- 34% of digital marketers have generated leads from Twitter
- 43% of all consumers who are internet-connected use social
A business should always pay
attention to where its customers are, and those who have customers on
the net with a strong online presence are more likely to succeed. This
is even true of local businesses, as with mobile has come location
services, making it easy for mobile users to find a company who uses
maps on social and its website.
Tried and tested or new media?
In short, both. Marketing is
something that should be carried out on as many different mediums as a
budget allows. Social media marketing is free, or you can opt to
advertise and as such, it’s a valuable resource which shouldn’t be
discounted.
As mentioned above, email and SMS
certainly still have their place, as do TV, radio and newspaper ads.
However, traditional ads such as those in papers or leaflets are no
longer trusted by the consumer, so it’s worth concentrating efforts on
the internet, SEO, PPC and social.
I think you’ll agree that it’s necessary to ensure that the company
website can be read on a variety of devices such as PCs, tablets and
mobile to ensure a uniform experience and so that potential customers
won’t leave due to a site not displaying properly.
Overall, digital marketing is an effective means of boosting sales in
any industry. There are other means that can be utilised, such as in-app
advertising for mobile and social, but these are the most common at the
moment.
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